Visitor Experience Overhaul
Aquarium Exhibit Redesign
A well-known aquarium was ramping up a multi-million dollar renovation and visitor experience overhaul. Our team developed a mixed-methodology research strategy to understand current areas of delight, frustration, unmet needs, and areas of opportunity. Immersive data analysis and mapping activities allowed us to draw connections to their overarching mission, then facilitate a workshop with stakeholders to develop a plan for converting findings into tangible next steps.
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The Mission: “We want people to come as they are and leave a little bit different – more curious, more caring, more connected, more conscious of how their actions affect the aquatic animal world."
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Press release here.
Shadowed twelve volunteer visitor groups of varying group sizes, relationships, and ages. Conducted a post-visit interview with each group. Mapped similar paths to highlight common stops, delighters, transitions, bottlenecks, and frustrations.
Zoom-Ins of each exhibit and pass-through point (entrance, exit, cafeteria) were developed based on the shadowing and post-visit interviews.
Planned and facilitated a workshop with thirty-five attendees from the aquarium and a well-known exhibit design firm. Lined the walls with data and visuals and allowed attendees to immerse themselves in the content. Facilitated co-creation activities to identify themes, develop Design Principles, and align on areas of greatest impact.
Shadowed twelve volunteer visitor groups of varying group sizes, relationships, and ages. Conducted a post-visit interview with each group. Mapped similar paths to highlight common stops, delighters, transitions, bottlenecks, and frustrations.