Digital Transformation

Embedded Touchscreen for Commercial Washers and Dryers

The client was a global commercial washer and dryer manufacturer seeking to transition all of their hard-key machine interfaces to digital touch screens. This included numerous makes and models across five different global brands. All five brands required their own branding and all content had to be translated into 29 different languages.

Objectives:

Transition from hard-keys to touch screens
Increase sales by integrating seamless up-sell opportunities to the end user
Improve ease-of-use and quality of laundry care by creating an interface that helped users make better decisions

Planning

5 Global Brands

Multiple machines within each brand with different screen requirements

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To view the final product, please visit the Quantum Touch webpage.

Scroll halfway down the page for a video of the UI.

Rsearch

Research
- Digital ethnography
- In-laundromat guerrilla research
- Stakeholder interviews
- Iterative user research
- Comprehension studies
- Contextual interviews

Design

Information Architecture
Workflow Mapping
Wireframing & Iterative Usability Testing
Use Interface Design
- Axure
- InVision
User Experience Design
Visual Design
- Illustrator
- Photoshop
Animation Design

Implementation

Software Engineers
- Storyboard
Firmware Engineers
Hardware Engineers
Copy Writers
Translation Experts